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Elder To Inlicense Thai Manufacturers

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작성자 Jamie
조회 8회 작성일 23-12-18 10:41

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The Indian market is dominated by fairness creams and wonder care products, led by Honest and Lovely of Hindustan Lever. Natural skin care merchandise constitute about 30 per cent of the market and Ayurvedic firms like Himalaya and Dabur have a good share of this market, stated sources. Elder's fairness cream brand 'Truthful One' recorded sales of Rs 35 crore (Rs 350 million) inside 18 months of the launch. The company is planning to launch more beauty care merchandise below the 'Honest One' model and has already launched a herbal cleaning soap, mentioned Anuj Saxena. He stated the Elder Group plans to inlicense and launch about six to eight merchandise within the close to future in the Indian market in the sphere of cosmaceuticals, dermatology, osteoarthritis and wound management. The company is in talks with manufacturers in Europe and the US to inlicense merchandise in the Indian market.


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